the NORSE Approach



Your brand's identity is more than just a logo: it's the strategy behind your venture and the way it comes to life through your products, website and design materials. 

We have found that our work is most successful and meaningful when we can help you tell the whole story of your brand from the beginning (instead of trying to work with or further someone else’s creative vision). This is why we take a holistic approach to branding, crafting your identity from the ground up. Oftentimes this process evolves into an ongoing partnership with clients that continues to bring their brand to life in new and exciting ways.

(More thoughts on branding.)

"A brand is a voice and a product is a souvenir."

– Lisa Gansky



Most of our clients are starting a business for the very first time, so when we get together for that initial meeting, we don't expect you to know all the ins and outs of branding or what terms like "print collateral" mean. What we will need is a sense of the passion behind your work and what drives you every day in offering your service or products to the world. It’s this energy that will serve as the framework from which we'll begin crafting your brand's unique voice. 

At the end of the day, our priority is your personal success and the success of your business. We take both very seriously. We also take seriously the raising of a celebratory glass, and look forward to wishing a hearty skål! to the future of your venture. Because c'mon: you're doing something pretty badass here, and that deserves a toast.

We enjoy working with forward-thinking brands who understand the value of investing in design and the art of collaboration.