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Mountain Springs Lodge

Brand Identity


Family-owned and operated in the Cascades of Washington State, Mountain Springs Lodge was looking to change up their branding for the first time since they were founded over 20 years ago. Pulling from symbols and icons reminiscent of survey markers, we ended up with a mark that conveyed both specificity of place/presence and an expanding horizon. The new brand statement affirms the incredible natural setting the lodge is located in as well as a phrase frequently uttered by guests: “Can you believe we’re here?”