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What’s a BRAND?

For starters, it's more than a logo. Much more.

At its core, a brand is the overall perception and relationship people have with your company: it's their gut feeling about your product, service or organization.

This feeling is formed through a plethora of materials and experiences, from your visual identity (which yes, includes your logo) to your tone of voice on social media...even the paint colors and level of lighting in your brick-and-mortar space influence the impression they form about who you are and what you do. Our job is to craft a palette of experiences that result in a positive feeling. This is accomplished through: 

  1. Focus

  2. A clear message/voice

  3. Consistency

We take a holistic and multidisciplinary approach to telling the whole story of your brand, ensuring a consistent and compelling message that resonates with the audience you want to reach.

"The details are not the details. They make the design."

– Charles Eames


Who is your AUDIENCE?

It's impossible to sell your product or service to every single person out there. If you try, chances are your message will end up so bland and watered down that no one will be interested in it. Narrowing your reach to a certain target audience sets the table for an effective brand to be realized because it enables you to be focused and consistent. This consistency re-affirms to your audience who you are, what you do, and how they can participate in your story. 

"The moment you speak to the world, you speak to no one."

– Jonathan Fields


What makes you UNIQUE?

If one of the keys to successful branding is about focus (and it is), then your approach always needs to take into consideration the things that make you unique, different or even weird, because weird can be good, especially to your target audience. So it's worth asking yourself:

  • What sets you apart from your competition?

  • What makes you uniquely valuable to your customers?

  • What drives you or inspires you to do what you're doing?

The answers to these questions will inform the message and elements of your brands persona. If you're not sure about the answers to these questions, we can partner with you to help bring these answers to light and develop a solid foundation from which to begin crafting your brand's unique voice.

"I have never listened to anyone who criticized my taste in space travel, sideshows or gorillas. When this occurs, I pack up my dinosaurs and leave the room."

– Ray Bradbury